Gorillaz are a British virtual band created in 1998 by Damon Albarn and artist Jamie Hewlett. Producer and A&R executive Remi Kabaka Jr. began collaborating with the band in 2011 and was listed as an official member alongside Albarn and Hewlett in the 2019 Gorillaz documentary Gorillaz: Reject False Icons. The band primarily consists of four animated members: Stuart "2-D" Pot, Murdoc Niccals, Noodle, and Russel Hobbs. Their fictional universe is presented in music videos, interviews and short cartoons. In reality, Albarn is the only permanent musical contributor, and often collaborates with other musicians.
With Gorillaz, Albarn maintained the distinct Britpop sound of his band Blur while adding hip hop, electronic music, and world music in various songs through an "eccentrically postmodern” approach. The band somewhat fluctuates genres with each song, but undertones of Britpop and Alternative Rock maintains throughout most their catalogue. The band's 2001 debut album Gorillaz went triple platinum in the UK and double platinum in Europe and earned the group an entry in the Guinness Book of World Records as the Most Successful Virtual Band. It was nominated for the Mercury Prize, but the nomination was withdrawn at the band's request. Their second studio album, Demon Days (2005), went six times platinum in the UK and double platinum in the US.The third Gorillaz studio album, Plastic Beach, was released on 3 March 2010. The fourth, The Fall, was released on 25 December 2010 as a surprise gift for paying fan club members, then on 18 April 2011 as an official release. The fifth, Humanz, was released after a six-year hiatus on 28 April 2017. Their sixth studio album, The Now Now, was released on 29 June 2018.Gorillaz have won one Grammy Award, two MTV Video Music Awards, an NME Award and three MTV Europe Music Awards. They have been nominated for ten Brit Awards, and won Best British Group at the 2018 Brit Awards. By 2010, Gorillaz had sold over 20 million records worldwide.